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Book Review
Title: The Cost Effectiveness of Chiropractic
Publisher/Author: Alabama State Chiropractic Association
Category: Marketing Aid to Industry
Publication: 3-Ring Notebook, 38 Pages
Many studies have been done showing the effectiveness of
chiropractic versus medical treatments. We banter around the
names: the RAND study, the British Medical study, etc. Now the
Alabama State Chiropractic Association has put together a very
professional and attractive presentation folder with the highlights
of the best studies. They have included the Virginia study, RAND,
British study, Australian study, Texas, Florida, Utah, and Oregon
studies.
In addition, there are excerpts from the literature. The patient
satisfaction study from the Western Journal of Medicine and two
articles from the Journal of Family Practice are excerpted and the
highlights presented. In other words, all the "good stuff" is
here. The product makes a very usable presentation folder to be
used when speaking to companies about where they should send their
injured workers. In addition, the three ring binder format makes
it convenient to add additional pages as more studies come out.
The Alabama State Chiropractic Association also made a brochure
that is printed in the same style and color scheme as the
presentation folder. It is perfect to leave behind after your
meeting to remind them of the highlights of your message. The
brochures are available for only $1.00 each and the complete report
notebook/presentation folder is only $18.00. These are an
excellent value.
I was extremely impressed with the work done by the Alabama
association. I ordered 20 more brochures so I can begin passing
them out to the companies I work with. If there are any other
state associations who have put together excellent presentation
materials such as these, I invite you to submit them for review.
If state associations are not publishing this type of material,
they should take a lesson from Alabama.
When ordering, ask for a copy of the "Report" and as many
"Brochures" as you will need to pass out. The brochures can be
acquired in "generic" or "Alabama" formats. I salute the Alabama
State Chiropractic Association for a job well done.
Eggleston Rating: 9
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